Do celebrities suffer from stretch marks? “You better believe it!” says Beverly Hills cosmetic physician Doctor Simon Ourian™. He considers that CoolBeam, the treatment he developed, is the most effective way to deal with stretch marks.May 04, 2009 — Dr. Simon Ourian™, Medical Director of Epione Beverly Hills, located in the exclusive shopping, restaurant and hotel enclave in Los Angeles, California treats celebrities all the time. “Quite a few actresses and models come to my clinic and stretch mark removal is at the top of their list of concerns,” says Doctor Ourian™.“Before they step in front of the camera,” continues Doctor Ourian™, “they have a team of makeup artists whose sole responsibility is to camouflage their flaws. Lighting people, cinematographers and directors shoot them from the best angles. And anything that winds up in a magazine or on a magazine cover is re-touched with Photoshop.”“The problem is that celebrities can no longer control every photo that's taken of them. In fact, there are websites devoted exclusively to catching celebrities in their most unflattering light. We've all seen the photos of cellulite and stretch marks.”Doctor Ourian™ continues, “Stretch marks don’t discriminate. If you lose a lot of weight or get pregnant you're likely to get stretch marks[video]even if you're famous. Kate Beckinsale, one of the most beautiful actresses in Hollywood, was quoted as saying: ‘I don't know how people think you can go from eight-and-a-half stone (119 pounds) to over 12 stone (168 pounds) when you're pregnant and not get them. I've got stretch marks everywhere.’Beckinsale was actually accused of getting stretch marks as the result of breast enlargement surgery (which she denies). “I see augmentation related stretch marks all the time in my practice,” says Doctor Ourian™, “anytime you stress the skin, as you must with a breast augmentation procedure, you run the risk of getting stretch marks. It's the same for men who get heavily bulked up in the gym.”If you put the body under too much stress too quickly it may cause a gap to appear in the dermis as the result of a tearing or stretching of the elastin and collagen fibers that form lattice responsible for firmness and tone. Rapid weight gain can stretch these fibers to the bursting point. Extreme and rapid weight loss can deprive the body of the nutrients it needs to rejuvenate itself.“I just typed "celebrity stretch marks" into Google,” Doctor Ourian™ continues, “and there are uncomplimentary photos of Halle Berry (post-partum), Scarlett Johansson, Cindy Crawford and Sienna Miller. And that's just the first page of results!”Two types of rapid weight loss account for a lot of the celebrity stretch marks Doctor Ourian™ sees: lap band or bariatric surgery for celebrities who are obese and more commonly with Doctor Ourian's celebrity clientele, crash dieting for those actresses and models trying to achieve what they consider the ideal body and weight.“If a celebrity or any patient asks,” states Doctor Ourian™, “I would never recommend any type of crash diet. I will tell a patient that the key to maintaining weight loss and preventing weight gain is a healthy low fat diet. Regular exercise will help you burn fat. I'm very happy to help anyone I can to lose fat and get a jump start on their new body. But celebrities face enormous pressure to look a certain way and they'll do whatever it takes to achieve that.”Doctor Ourian™ goes on to explain what he believes to be the most effective way to treat stretch marks. “I developed the Coolbeam treatment specifically to treat stretch marks, both white and red and I believe it achieves results superior to other modalities and lasers. In conjunction with Coolbeam treatments I have my patients use the prescription strength Firm & Fade cream that is available only at my clinic.”“There are a lot of creams and potions out there,” continues Doctor Ourian™, “most of them don't accomplish much at all. In fact some of them are pure junk. I've worked very hard over the years with a pharmacist to perfect our Firm & Fade prescription cream and it's available exclusively to my patients.”As far as the treatment itself, according to Doctor Ourian™“For most of my patients the consensus is that there’s very little pain associated with a CoolBeam session. If necessary we can use a topical anesthetic cream to alleviate any discomfort for patients that are very sensitive to pain.”
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