Stretch marks are a thing of the past with new non-invasive procedure | Epione

Stretch marks are a thing of the past with new non-invasive procedure

BEVERLY HILLS, CA, October 18, 2010 – Unsightly stretch marks no longer have to be something you just cover up, thanks to a groundbreaking procedure developed by Dr. Simon Ourian, medical director of Epione Medical in Beverly Hills. The procedure has already restored beautiful skin to scores of patients in what is a quick, relatively painless and non-invasive procedure that can be done on an outpatient basis.

Initial results have shown that in many cases, Dr. Ourian’s new Coolbeam technology is more effective than dubious and inconsistent over-the-counter creams and much easier and accomplished with less pain than other treatments such as chemical peels or microdermabrasion. Coolbeam is a specialized laser treatment with cooling that is designed to trigger the growth of new collagen that restores the skin’s original elasticity.

Dr. Simon Ourian develops breakthrough Coolbeam treatment Los Angeles to treat old and new stretch marks and restore beauty

While other laser treatments have been applied to stretch mark removal, Coolbeam typically does not require a recovery period, and can be used to treat stretch marks on a wide variety of patients. “Stretch marks can result from pregnancy, weight gain, or even adolescent growth spurts,” said Dr. Ourian. “It’s a very common problem, even in men, but it’s one that can be easily and safely addressed. I developed Coolbeam in response to seeing too many people seeking relief from this embarrassing condition, wasting countless dollars on ineffective creams and painful treatments. We’ve made tremendous progress in this area, and I’ve been very pleased to be able to help so many patients completely eliminate their stretch marks.”

Stretch marks occur when tissue under the skin loses its elasticity, and starts to tear. The body naturally tries to repair itself, but the result is stretch marks. Coolbeam works by triggering the cells underneath the skin to create new cells and pigment, and triggering growth of new collagen to restore the skin’s natural elasticity. The procedure can work on all types of stretch marks, regardless of how old or extensive they may be.

“I’ve talked to a lot of people who have sought out treatment for stretch marks, and have heard too many stories of painful treatments and long recovery periods,” added Dr. Ourian. “In developing Coolbeam, I wanted to give my patients an effective treatment to restore their natural beauty and self-image, but I wanted it to be virtually painless. I’ve accomplished that with the cooling effect of this specialized treatment protocol.”

About Epione Medical Corporation

Epione, located in the heart of Beverly Hills, is one of the most comprehensive, state-of-the-art laser and aesthetic medicine centers of its kind in the world. Epione is designed to offer clients comfort, convenience and privacy. The practice specializes in the most current technology available for skin, hair, and body contouring, and its staff is dedicated to providing clients with the highest level of personal attention and care. For more information, call Epione at (888) 951-3377 or visit

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